- August 5, 2022
- Posted by: UGABI IGBAJI
- Category: Blog Writing Guide
SEO friendly Blog -4 Steps to writing an SEO-friendly Blog with the Help of Paraphrasing Tools
Have you ever wondered what it takes to write an SEO friendly blog without spending your entire day? This post will reveal the secret to you. SEO (Search Engine Optimization) is an important aspect of digital marketing. There is a lot of content on the internet and getting your content to the top of the SERPs (Search Engine Results Pages) is a difficult task.
Writing SEO-friendly blog posts using content optimization tools is one method of standing out from the crowd and getting a lot of traffic. Paraphrasers are one of the most widely used content optimization tools and in this article, we will see how they can be used to write an SEO friendly blog.
What is a Paraphrasing Tool?
A paraphrasing tool (or paraphraser) rewrites some given text using different words, phrases, and/or sentences so that the output text is different from the input but the meaning is still the same.
In simpler terms, paraphrasers are tools that can rewrite text to make it look different without changing its meaning.
There are many kinds of paraphrasers available; some of them are free while others are paid. Some provide you with different modes while others let you customize the output and some let you do all of these things.
Let us see how paraphrasers are used in writing blogs.
How Paraphrasers Help in writing SEO Friendly Blogs
Paraphrasers can help in many ways when it comes to writing blogs. But first, let us see what are the qualities of the content that is considered SEO-friendly.
- Must be easy to read
- Must be high-quality
- Must be unique
- Must not be stuffed with keywords
- Must contain high-quality links
Now except for that last point, paraphrasers can help with the other four. Here is how.
1. Unique Content
Paraphrasers can rewrite any length of text using different words, phrases, and sentences. This means that your content can be objectively different from any other content on the same topic.
This means that they can make your content free from plagiarism…which is very good for SEO.
As we know that search engines can detect whether some content present on the web is plagiarized or not.
If they do find plagiarized content, they punish the website that has hosted such content by lowering their SERPs rankings or even completely removing them from their index.
Both of these outcomes are not SEO friendly at all. Hence, avoiding plagiarism and making your content unique allows you to skirt these punishments.
Using a competent paraphraser, creating unique content becomes very easy and writers can save themselves a lot of time and effort as well.
2. Increase Readability
Quite a lot of free paraphrasing tools come with multiple paraphrasing modes. These modes may differ in how they rewrite the text or how much they rewrite it. Some replace only words, while others replace phrases and complete sentences.
Some of these tools offer special modes that are focused on increasing the readability of the text. In most tools, this mode is called “Fluency” mode.
How it works is that it analyzes the entire text and replaces all words and phrases which are difficult to understand and rewrites them using simpler alternatives. This makes the text much more understandable.
The algorithm behind this mode utilizes artificial intelligence. This allows the mode to correctly recognize difficult words and replace them with easier ones.
This increases readability. Now, readability is important for SEO because it directly affects bounce rate and user engagement.
People of different education levels come to the internet for various reasons, not all of them are college graduates and hence difficult language may be beyond their ability to understand. This causes them to just leave and look for alternatives, thus increasing the bounce rate.
A higher bounce rate is bad for SEO while a lower bounce rate is good. Thus, readable content is good for SEO as it reduces the bounce rate.
3. Reduce Repetition
Writers have particular tendencies to use certain words and phrases more than others. This lends itself to their unique writing style. However, beyond a certain limit, this becomes very repetitive.
Repetition is not good for SEO, as it makes the search engines think that the content is not unique. Relying on the same crutch words/phrases can result in self-plagiarism.
Using paraphrasers, such repetition can be easily removed. As we know, a paraphraser can rewrite and replace parts of the text with new words and phrases.
This also has another benefit. It removes keyword stuffing. Keyword stuffing is a black hat SEO technique in which content is just filled with keywords that it is supposed to rank for, without actually making a proper effort to optimize for those words.
Using paraphrasers any unintentional keyword stuffing can also be rectified and the content SEO-friendliness is improved as a result.
4. Remove Grammatical Mistakes
Writers nowadays, especially content writers have a huge workload. They have very little time in comparison to how much they have to write.
This can make them feel rushed and pressed for time. To meet their deadlines, they start hurriedly writing and this causes them to make mistakes.
Such mistakes are glossed over during writing and they usually need to be caught during proofreading and editing.
However, competent paraphrasers can actually automatically remove these mistakes during the rewriting process. Spelling errors, tense mistakes, and misused homonyms (words with the same pronunciation but different spelling and meaning) are common grammatical errors that good paraphrasers can detect and remove.
Grammatical errors in content make it low quality in the eyes of the search engines. Search engines do not let low-quality content rank high in the SERPs.
Hence, removing grammatical mistakes directly results in more SEO-friendly content.
And there you have it: four ways in which paraphrasers are used to write SEO friendly blogs.
Paraphrasing tools come in many varieties. There are a ton of free paraphrasers available online. All of these tools have something different to offer such as multiple paraphrasing modes and different word limits. Some of them allow you to edit the output while others do not.
Using paraphrasers, SEO-friendly blogs can be created much more easily, hence bloggers should use them to write their blog posts.
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