Power Words That Drive Sales – Meaning And Five Examples of Power Words That Drive Sales

You would most definitely want to read this. How can you be trying to be a copywriter and not read through the end?

You should by now understand that a good copy supersedes just mere sentence arrangement, grammatical accuracy, clarity, and, yes, also creativity. Many latch onto the conceivable idea that once their copy contains the above, all that remains is to kick back and watch as prospects blindly fall in.

Well, that’s seldom the case; it doesn’t always end happily ever after, and this is chiefly as a result of the lack of trigger. The stimuli are reading null and void, yes, the creativity might appear compelling, but the drive to act upon the copy isn’t there.

A good copy should engender a reaction and draw people to take action and for you to achieve such a result there of course have to be a wholesome amount of emotional and psychological blackmail, and as well, for that to happen you have to plough deep down and unearth power words that would impel readers/prospects to act upon a copy.

What Are Power Words Exactly?

You see, power words are words employed by copywriters to stimulate the already existing desire to make an approach, amplifying that very desire and making it the next line of action for a prospect. Those simple words are what can easily transform a plain statement/sentence into a very persuasive and convincing one.

Now, these words aren’t reserved for a specific spectrum, they can also be indulged in other aspects of life aside from copywriting and marketing, these words can be used while delivering a speech for the sake of motivation or highlighting the dire effect of a circumstance like “disadvantages of immorality” or “downsides to tardiness” etc. but this article isn’t here to sell the purpose of power words in everyday life but rather to deliver what these words are, and how they can be used to drive sales.

Why Are Power Words Essential 

So, before we delve into the types of pungent “power” words, let’s understand the benefits and why it is essential.

• It conjures emotions: words are merely the gateway that connects readers to the writers intent, see them as a double-edged sword that pierces through the mind of a reader, that, indeed, is the usefulness of power words, they are key to arousing emotions, research shows that contents pull out emotions are likely to be shared than those that do not evoke emotions.
• Stimulates curiosity: Curiosity didn’t necessarily kill the cat; it more enlightened its entire species as to what would probably kill a cat, which is, after all, curiosity. What would generate curiosity is simply triggered by words, power words, strategic use of such would make it almost impossible for a reader not to engage

and act upon instructions and the directions embedded in your copy.  See, for example, a text that reads “5 funny stories”. Yes, the sentence appears plain, for it to be a heading you won’t deny the fact that it wouldn’t take you more than 3 seconds to scroll past, but if the heading reads “5 situations you’d want to imagine yourself in” surely, there is no denying you won’t click on it.

With that, I will now deliver a handful of power words that will compel prospects to act upon your copy. We would begin with;

Some Examples Of Power Words That Drive Sales 

Imagine

This word clearly sends the reader to a hypnotic trance, ingrained with the vision of what they can achieve while following the order of words attached to the train of sentence that comes by. Painting a scenario that lessens worry, agitation, and irritation, it would surely highlight your copy in divine lights; imagine the positive results you’d get from reading further.

Begin your copy with ways your product/services can expunge worries and agitation, sell how it can expel that major problematic source that leads to dreads and dilemmas, see to it that you begin with a scenario that deals with the situations your product is engineered to handle, e.g.

From the table of Marble and Bianca—a graphic designing company—, wouldn’t you like to imagine yourself with a more aesthetic website home page, or an appealing banner, wouldn’t you believe the condition of your flyers and complimentary card would have a dire impact on the motives of passerby? Do not imagine an aesthetic condition; we can design your dreams to fit into reality.

Easy

Who doesn’t want to skip rigorous processes and receive results on a platter of gold? Well everyone wants to leap above the tumultuous circumstances that come before the light at the end of the tunnel for this reason the word “EASY” tends to command a lot of attention because whatever is behind the single syllabled four lettered word is bound to either lift the weight of their shoulders or show them more shorter ways around a circle.

By merely using “easy” to detail how your products or services can be used, it would make that product appear even more desirable and appealing, even if it is not the only brand in the pen market. Because it will indeed let them in on a factor many haven’t considered, which would be

How straightforward and easy the tips to follow would be.

Best

Only a few individuals are easily aroused by hand-me-downs and second-hand materials. A large number of product mongers will surely skip the most articulated and creatively engineered copy if it lacks that essential element that lets them know about the originality of the product.

Most pubescent females go hunting for effective zit creams and synthetic cosmetics that would help them combat acne. Do you know that as of that extremely crucial moment, where low self-esteem is most prevalent, none of the sundry would opt for any product that doesn’t have the word “Best” attached to its label, especially if the products are zit creams. This just hikes the importance of the word best and the effects it would have on your products or services

Have you ever wondered why, if you go in search of anything, operating via a search engine, you always tend to precede the actual inquiry with best? E.g. “best movies of 2021”, “best law firm in Nigeria”, “best ways to cook jollof rice” …exactly. Whatever search engine you use would only parade before you all headlines, text, and articles containing the best. Once more, this stresses the pungency of the word “best” and why you, as a writer, should never fail to apply it when most needed. Do you understand?

Why

“Why” can be perceived as a question when asked by a prospect. “why” can be perceived as a proof or evidence when ingrained in the sentence line of a heading, this signals customers and readers to come and identify major reasons why the “P” in Psychology isn’t pronounced when it is already evident that there is indeed a “p”.

Using this kind of question incites curiosity, which every individual would want to see what happens if they climb down to the bottom of the rope. The follow-up of this necessitates an explanation that wouldn’t be too much of a demand. Surely letting them know about your product is considered a win, right?

Free

So far, this has to be the most powerful and effective word that emotionally blackmails an individual. Spending money has never been an appreciable act; as such, many are presently seeking ways to receive their desires in premium quantity.

“Free” informs prospects that your product/services can be used without a need for a binder or guarantor, and ” free informs clients and customers that your product/services can be utilised without deducting anything from them. This idea is similar to a promise statement; they automatically believe in the need to get your product, because why not?

Concusion 

Now that you know what power words are and how to use them to drive sales, it is important that you know the exact ones that your audience likes more. However, this can only be known when you utilise power words in selling your content, products, and getting people to read anything.

Power words boost sales and persuade people to take action. Power words can get people to click links, emails and even texts. These words not only drive sales but also help boost the SEO of the content.

Understanding how to use these words to drive sales is very important.