The sample and survey type are statistical bedrock on which quantitative research is based survey design relies on properly defining the target universe or population and strafing or dividing the population into a known classification scheme so that the sample can be drawn properly.

The type of survey to be carried out will depend almost entirely on the target population and the subject under investigation. Options range from postal to telephone, to face to face intercept survey (street interviewing) to house to house and on live research.

Understanding the likely response rates biases and properly defining the interviewing task will determine the true statistical quality of the final data. We carry out quantitative research in all form neither postal, telephone online or using face to face interviewers which makes us, well placed to determine which technique will work best for your project.


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